CHOICE - Authentic. Fair. Organic.

CHOICE – The Revolution in the Tea Shelf!

CHOICE is the premium brand from YOGI TEA. As a pioneer and co-founder of Ayurvedic wellness teas, Yogi Tea contributes its decades of expertise and quality with the high-quality CHOICE organic teas. With the CHOICE organic tea brand, the categories of black tea, green tea and mono-herbal tea in particular are revived and, from the very beginning, are brought to the highest quality level! The focus is on health, well-being, sustainability, naturalness and unadulterated quality.

Highest Quality & Full-Bodied Taste

All CHOICE teas are made from 100% organic ingredients. They are free of flavours or other additives, and have been certified by the Rainforest Alliance. They are vibrant and lively with a strong, full-bodied taste in every sip. CHOICE's motto is:
"We create tea with the best taste so that you can show the world the most beautiful you, and not what's left of you."

• Selection of the world's best tea-growing regions by tea leaf type
  - Black tea: Africa (Rwanda); India (Assam, Darjeeling)
  - Green tea: China (Hunan)
• Selected tea plantations with which exists a personal relationship
• Exclusively hand-picked at the best harvest time
• Gentle, careful refinement for a smooth, full-bodied taste
• Complete direct sourcing for fair conditions
• Developed in-house with top tea experts
• 100% organic ingredients, free of any flavours and additives
• Strictest quality controls from harvest to cup

Tea Brand with Attitude: Organic. Ethical. Fair. Sustainable.

All CHOICE teas are Rainforest Alliance certified, a first for tea

• Holistic certification with requirements for social, economic and ecological standards
• Commitment against unsustainable production and market practices and to ensuring high labour standards
• Main focus: improving the living conditions of farmers and their families
• In addition to the certification of black and green tea, also procurement of high-quality organic herbs
• Initiation of significant, long-term projects at the spot at farm level

Attractive, Modern Design with FSC Certificate

• The appealing modern design celebrates the natural beauty, grace and quality of CHOICE Tea
• Flowering bouquets stand for the preciousness of these traditional teas
• Deep colouring and minimalism underline the high premium quality
• Good distinguishability and individuality of all individual CHOICE teas
• Inside each box there is a QR code for a direct link to the sustainability information on the website
• FSC-certified packaging from the box to the tea bag